Learfield expects to bring UM $6.1 million in first 2-3 years
The nine-year deal the University of Montana recently signed with marketing agency Learfield Sports guarantees the University $6.1 million over that span, Athletic Director Jim O'Day said. However, O'Day said Learfield expects to reach that mark in the next two to three years.
O'Day also said this figure does not include "coaching shows or incentives by sales exceeding the 'share' hurdle for sales reached."
In emails exchanged with O'Day, he also defined what their role would be compared to UM's existing marketing department.
O'Day also said this figure does not include "coaching shows or incentives by sales exceeding the 'share' hurdle for sales reached."
In emails exchanged with O'Day, he also defined what their role would be compared to UM's existing marketing department.
Learfield Sports will now be our “agent,” so to speak, in handling all our marketing, sponsorship and media right sales… negotiating media deals and “selling” Grizzly Athletics via advertising means (stadium/arena/auxiliary gym/South Campus soccer/Dornblaser Track signage, program advertisements, etc. UM Marketing will continue to market our product (but will not be involved in sales). They will run promotions, organize game events (pre-, during and halftimes), design posters/advertisements, purchase advertising buys, do all the graphics on the GrizVision, manage the game’s marketing efforts, etc. In all reality, they did very few sales. Learfield will now do those sales – and marketing will implement any promotions they might sell (such as passing out 3-point balls for cheerleaders to toss at basketball games, Monte dolls, “Wheel of Fortune,” etc.).So, marketing department, the beer garden is still on you.
.jpg)
.png)
For everyone out there who thinks the Kaimin is something of a joke, you should probably know that a majority of UM students agree with you. In the recent ASUM elections, every proposed raise in tuition was passed except one for the wonderful Kaimin. I'm not completely sure but I do believe that their proposed raise in tuition was the least amongst all the proposals coming it at an increase of around a dollar while others ranged up to $15. Yep, students weren't even willing to fork over a single dollar more PER YEAR for the Kaimin. Ouch. How did they respond? Well, they decided to take their toys and go home. The current and future editor pulled the crossword — the only reason most students grab the "newspaper" — and put in its place a "woe is me" mock ad with a jab at campus radio, who actually did earn funding..png)
The team trotting out.
